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CMO / Chief Marketing Officer (f/m/d)

Wer sucht wefox
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CMO / Chief Marketing Officer (f/m/d)

Permanent employee, Full-time · Berlin


About us

The highly successful InsurTech wefox was founded in Switzerland in November 2014. It successfully operates across Germany, Austria and Switzerland. wefox is customer centric and utilises an ecosystem of key brokers and insurance companies to meet customer needs of trust and simplification. By combining the most advanced technology with traditional insurance consulting know-how, wefox has already managed to acquire more than 250,000 customers. We are now in phase two of our growth and need to continue to increase scale and improve scalability as we enter additional markets.


Responsibilities

  • Attracting, retaining and developing a world-class marketing team
  • Develop and define marketing strategy and positioning to attract the target audience benefitting from wefox digital insurance marketplace value propositions
  • Accelerate new customer digital marketing and lead generation results. Conceive and implement successful marketing strategies delivering hyper-growth in new customer revenue with the insurance industry’s lowest CAC 
  • Accelerate existing customer nurturing journey and next best offer results. Conceive and implement successful marketing automation delivering high cross-selling rates and lifetime value of customer
  • Define and deliver a consistent content marketing strategy based on clearly measurable key performance indicators
  • Continuously drive conversion rate optimization across the funnels. Data-driven execution and adaptation in close collaboration with the Chief Product Officer across digital channels
  • Close collaboration with Chief Sales Officer to ensure a single Sales & Marketing go-to-market strategy within existing and new markets
  • Work closely with the wefox senior leadership team
  • Direct and manage all wefox brand content across all channels
  • Oversee and coordinate all public relations and communication activities in collaboration with our Group Communication Department
  • Responsible for developing an annual budget and quarterly re-forecasts in collaboration with the CEO and CFO
  • Create and control all marketing processes and assure the overall quality of marketing execution


Qualifications & Skills

  • Result orientation focused on achieving revenue and CAC targets preferably in a hyper-growth environment
  • Proven track record leading a marketing team within Insurance or Financial Services preferably in an international environment
  • Strong knowledge of all major digital acquisition tools such as Re-targeting, Affiliate/Partnership, Content, Social Media, Mobile, SEO/SEM and email
  • Proven ability to analyze sales funnels and journeys for constant optimization
  • Strong desire and ability to attract, lead, grow, retain and motivate a high-performance marketing team
  • Excellent communication skills interacting with Sales, Product, Operations and Tech
  • Strong desire to build trusting relationships with other members of the wefox C-level team to meet the parallel interests of all stakeholders
  • Passion to work in a fast paced environment and loves the challenge to make things possible where others have failed
  • Fluent in English. German also favorable


What we offer

Equity participation and growth with an early stage, but already very successful, company with a large runway in a 4 Trillion Dollar industry!

We are a diverse team and we are happy to see all applicants regardless of their gender, origin, sexual orientation, confession, age or physical limitation.

  • A multi-disciplinary role with the opportunity to manage your own path to success
  • Full responsibility for your role ­ from day one
  • Outstanding chances to develop your own ideas ­ and make them work
  • An excellent onboarding-program ­ to ease your start at wefox
  • We support your professional development initiatives
  • An employer promoted company pension scheme
  • Several company benefits including training and coaching
  • A stack of the most modern technologies and working gadgets
  • A cozy office with modern amenities in the heart of Berlin
  • An open-minded and passionate team spirit devoted to innovation
  • In this role, you will work closely with Tasos Chatzimichailidis 
  • We are an open company - check out our Kununu and Glassdoor ratings

Auf diesen Job bewerben

We are looking forward to receiving your application digitally. Please include your CV, and any relevant certificates (ideally as one PDF file) as well as salary expectations and your availability.

Your contact person for this opening is Mr. Roman Matyushkin

Apply now

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