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Consumer Market Insights (CMI) Manager (f/m/d)

Wer sucht Heineken Deutschland GmbH
Wo arbeiten Berlin
Wie arbeiten Vollzeit
Wann anfangen Ab sofort

Heineken Germany GmbH is a subsidiary of one the world’s biggest global players within the beer industry. To strengthen our team in Berlin we are as of now looking for a

Consumer Market Insights (CMI) Manager (f/m/d)

Your tasks

It is our intention to be truly consumer and shopper centric. The role is designed to be the voice of the consumer and shopper within the organization, responsible for insights generation for Consumer, Shopper, Brand and Channel.

  • Performance and Tracking
  • Responsible for Brand Guidance System, defining KPIs 
  • Commercial performance tracking 
  • Measures and guides performance evaluation of brand and channel activities
  • Data driven Marketing expert responsible for advertising effectiveness evaluation
  • Interface to research agencies, drives research setup and reporting, provides recommendations to brand and channel/shopper teams
  • Development of a calendar of updates on market, competitors and brand performance across the organization 


  • Campaign / concept testing ensuring best in class delivery to consumers, in line with brand and company strategy
  • Ad hoc research

Strategy & Projects

  • Leading the implementation of BWP Strategy
  • Development of business plans regarding distribution, rate of sale / weight of purchase, rotation and price in close cooperation with Brand Magement, Business Development and Revenue Manager

Your profile

  • University degree in business sciences specialized in marketing, distributive trade or equal
  • Ideally several of work experiences in commercial management in a branded goods company preferably in FMCG
  • CMI and digital Media experienced
  • Ideally experienced in Data Driven Marketing
  • Broad knowledge of off-trade and on-trade channels
  • Experience in media planning and digital marketing
  • Systematic analytical thinking and very good communication skills
  • Customer focus and creative thinking
  • Business fluent in spoken and written German and English
  • Good knowledge of MS Office

We offer

  • An environment characterized by mutual respect, trustful cooperation and fun at work
  • A culture that contains personal development as a strategic part of our success
  • The opportunity to actively shape processes and being involved in decision making
  • Focus on health and safety
  • Flexible working hours in order to balance work and private life
  • A modern office in Berlin Friedrichshain
  • A performance-oriented salary

Auf diesen Job bewerben


We are looking forward to receiving your application.

Please apply here.

HEINEKEN Deutschland GmbH

Corinna Baro

Ehrenbergstr. 19

10245 Berlin

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