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CRM Manager (f/m)

Wer sucht Adviqo GmbH
Wo arbeiten Berlin
Wie arbeiten Vollzeit
Wann anfangen Ab sofort

CRM Manager (f/m) 

Full time | Brand fortunica 

adviqo GmbH is the international market leader in life coaching. Based in Berlin, the group's portfolio includes digital counselling platforms, content and e-commerce services, websites and apps, as well as its own TV channel. With around 250 employees across various business units in Europe, the UK, Asia and Latin America, adviqo offers support in life coaching, spirituality, astrology and esotericism. 

Job summary 

The CRM Manager will own and take full responsibility for the full life-cycle CRM, track and optimise the results as well as support ad-hoc campaign initiatives as they arise in cooperation with the market/brand managers. For this position, it is also essential to be up-to-date with new technologies and marketing trends. 

What you do 

  • Plan and deliver CRM strategies encouraging customer retention and customer loyalty in a global scale 
  • Decide on the CRM campaign structure (creative and text copy), ensuring it captures all required information at key points in the customer life cycle 
  • Map the customer journey and analyse touch points to maximise commercial opportunities 
  • Run analysis, monitor KPIs and take data driven decisions, being accountable for the performance of the campaigns and initiatives live 
  • Ensure the database is segmented effectively for targeted marketing activities 
  • Drive weekly, monthly, quarterly optimization tactics for all aspects of the CRM that consistently increases retention and revenue 
  • Collaborate with Performance Marketing and Design in order to achieve a complete marketing strategy of acquisition and retention combined 
  • Work cross functionally with the other the market/brand areas to streamline processes by providing meaningful inputs 

What you bring along 

  • 2+ years of experience in mobile CRM 
  • You are a data driven, proactive and reliable person with a creative and analytical approach 
  • Strong background understanding of customer re-engagement and retention tactics 
  • A strong entrepreneurial mindset - you never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away, you get it done 
  • Strong knowledge of Excel, PowerPoint and preferably innovative CRM tools (e.g. Braze) 
  • Fluent in English. German/Spanish/Portuguese is a plus 
  • A BS/BA degree in Business, Marketing, Communications or equivalent on-the-job analytical experience 


What you get 

Success and Security: Join a successful company with proven business acumen; enjoy the long-term perspectives of an unlimited contract 

Personal growth opportunity: Progress drives human beings - we at adviqo understand the need of consistent further development and offer tailored trainings and career paths to each employee 

A sound mind in a sound body: Work well, work healthy - yoga & back training, sponsoring of sports events, daily fruits, work-life balance (flexible working hours and family-friendly) we make sure to provide the best work environment 

Fun at work: Enjoy the unique flair of a start-up mindset in a mature company, dynamic working environment with flat hierarchies and nice after work culture 

Auf diesen Job bewerben

Please send your application to our HR-Team | jobs@adviqo.com | Phone: 030224455-0 | www.adviqo.com

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