MEININGER Hotels is looking for a Digital Advertising Manager (f/m/d) to develop and execute the company's digital advertising strategy! Join our Team!

THE COMPANY

MEININGER is a unique Hotel product in different European cities, which combines the service and comfort of a budget hotel with an extraordinary interior such as a guest kitchen or a game zone. People of every age and origin are amazed by the central location, qualitative high-grade interior and fair prices. Thanks to our highly motivated team and a down-to-earth and living atmosphere, the MEININGER Hotels feel like a real home.

YOUR TASKS

• Plan, create and execute effective paid digital media campaigns (e.g. Search, Native, Display, Metasearch, Social, Affiliate, etc.)
• Develop and manage the full scope of component in paid media campaigns for different markets (including targeting and re-targeting strategies, bidding strategies, ad groups, keyword lists and targeting, ads, copy, landing page selection, etc)
• Create audiences based on personas and life cycle stages
• Responsibility for effectively monitoring and managing the digital advertising budget
• Develop analyses and reports to measure impact and effectiveness of campaigns, generate insights, identify areas of risk and opportunity, target ROAS

YOUR PROFILE

• Educational degree (Bachelor Degree or similar educational level) in Marketing
• Minimum 2 years professional experience in digital marketing of advertising experience
• In-depth knowledge of different marketing channels and technologies (e.g. Paid Social, Paid Search, display, meta search engines, affiliate)
• Professional experience with Bid Management Tools and Google Ads (Google Ads certificate is an advantage)
• High level command of MS-Office
• Excellent attention to detail and the ability to work to strict deadlines
• Business proficiency in English, other foreign languages would be advantageous

WHAT MEININGER OFFERS

There are many good reasons to join our MEININGER Team. We offer a professional work environment with creative leeway. Working with a dynamic team will offer you many chances for your personal development. We appreciate colleagues who can work independently and as part of a team, who can think out-of-the-box and who want to develop MEININGER with their own ideas and actions. If you are looking for a new challenge and want to be part of an international hotel chain, which is different from others, we would be happy to welcome you.

• Growth and development opportunities as part of an internationally expanding organization
• Lively, open and multi-cultural company culture with flat hierarchies
• Attractive compensation package + additional pension schemes
• 25 days of annual holidays + extra vacation days for every year with MEININGER
• Various learning and development opportunities
• Free nights at MEININGER Hotels and friends & family discounts
• Employee events and team activities: M-Days, Christmas party, team building events
• Modern and dog-friendly office in the heart of Berlin (Kreuzberg)