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Head of Performance Marketing (m/f)

Wer sucht Freeletics GmbH
Wo arbeiten München
Wie arbeiten Full-time
Wann anfangen asap

Head of Performance Marketing (m/f)

Munich - Full-time

Freeletics aims to be the number one fitness and lifestyle brand in the world. Our mission is to empower people to live happy and fulfilled lives. We accomplish this by helping people become the best version of themselves, physically and mentally. We build products that give people confidence, physical fitness and willpower. The most motivating and efficient fitness training system in the world. And a platform to motivate and educate, with a community of 20 million athletes. All accessible via our mobile web apps.
We are looking for a key player at Freeletics, who will further excel our game-changing growth path and acquire valuable leads and users. As the Head of Performance Marketing, you are our expert for all performance channels. You will own Freeletics marketing campaigns across all online channels, including social media ads (e.g. on Facebook and Instagram), native advertising, SEM as well as our international TV ad placements and make effective purchasing decisions. You have what it takes to lead and grow your performance marketing team? Apply now!

Your responsibilities

  • Full responsibility for managing and controlling all Freeletics online marketing channels and our TV ad placements
  • Identify and approach new traffic sources and keep the company at the forefront of developments in digital marketing
  • Build business cases and models to aggressively explore and test new go-to-market channels
  • Create reports with detailed evaluation of campaign performance and optimize revenues
  • Design strategies, campaigns and tactics to profitably reach the company’s aggressive growth goals
  • Assure the timely implementation of the defined strategies, campaigns and tactics by driving their execution and by tracking and controlling quality
  • Develop and implement measures to improve the efficiency and scalability of all existing channels (social media, native, TV and search advertising)
  • Lead, build up, inspire and develop our performance marketing team
  • Monitor and analyse markets, competitors and trends 

Your profile

  • Relevant experience in a comparable online/performance marketing position, with a successful track record of profitably scaling existing channels and finding new channels
  • Experienced in leading, motivating and developing a team
  • A passion to get involved hands on, a “getting things done” mentality
  • Deep knowledge across all online marketing channels and experience on RTB, SEM, social and media buying in general
  • A very good understanding of tracking technologies and web-based new media strategies
  • Very strong at analysing data and optimizing based on numbers; efficient and result-oriented working style
  • Motivation to exceed our expectations and go the extra mile
  • Fluent in English with excellent oral and written communication skills, other languages are a plus

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