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HEAD OF WEBSITES & TECHNOLOGY EUROPE
at Berlitz Europe Headquarters in Frankfurt/Main, Germany
For our European Web Team based at Berlitz Headquarters in Frankfurt/Main Germany we are looking for a senior position as Head of Websites & Technology experienced in leading international website projects and enhancing key performance indicators.
The Head of Websites & Technology will be in charge of the activities of the web team. Responsibilities also include managing and maintaining the EU websites with a main focus of helping to meet the strategic goals and initiatives, increasing brand awareness, enhancing user experience and supporting strategic enrollment and marketing effort.
YOUR CORE FUNCTIONS
- Lead and own the product strategy of all EU websites that ensures ongoing usability and website optimization through experimentation and data driven decisions.
- Work with a global product and development team to implement a web and e-commerce-strategy for our Berlitz entities in Europe that supports lead and customer acquisition as well as retention priorities.
- Continuously analyze data to drive decisions that optimize key metrics and traffic drivers to increase the volume of high quality traffic, site conversion, leads and sales to meet agreed targets.
- Lead, manage and develop the Germany/European Web Team and closely work with the global and local country Marketing teams as well as with sales, operations, IT, and other cross-functional units and roles
- Plan, manage and control the annual web development budget
- Report directly to Marketing Director Europe/Germany with a dotted line to Global Head of Website & Technology
- A minimum of 7 years experience with website / ecommerce / product management and several years of managerial experience
- Profound knowledge in leading and implementing comprehensive websites projects and to work with international teams
- Strong knowledge in the areas of usability, UX, Landing Pages, A/B-Testing and being highly competent using analytics and optimizing tools (Google Analytics, Google Tag Manager, Optimizely, etc.)
- Outstanding leader with a real entrepreneurial flair being experienced in delivering against growth targets and with a true passion for new technologies and online developments
- Exceptional communicator with high-level analytical, influencing, organizational and presentational skills
- Excellent verbal and written communication skills in English and German
Berlitz is one of the worldís premier language and intercultural specialists, working in 500 locations and more than 70 countries. For 140 years, our drive for innovation has led us to build a comprehensive portfolio, enabling our clients to communicate with confidence and be successful in a global environment.
Auf diesen Job bewerben
We look forward to receiving your application in English preferably online. Please state your availability and salary expectations.
BERLITZ DEUTSCHLAND GMBH
Ms. Carolin Teuber
Hahnstraﬂe 68-70 · 60528 Frankfurt
Tel. 069 666 089 0 · email@example.com