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Senior CRM Manager (m/f)

Wer sucht fitvia GmbH
Wo arbeiten Wiesbaden
Wie arbeiten Vollzeit
Wann anfangen asap


We are one of the leading brands for fitness food in Europe and want you to join us on our mission to make the world a healthier and happier place. Our ambitious and international company already serves a variety of European markets.
You will be part of a fast-paced environment and work with cross-functional teams in our new offices next to a nice park in Wiesbaden, Germany.


To pursue our ambitious growth strategy, we are looking for you! Are you excited about e-commerce and would like to redefine our customer relationship management with a data-driven approach?
As our new Senior CRM Manager (m/f), you will devise and manage effective Communication and CRM campaigns allowing to approach sophisticated customer segments. You will continuously optimize and generate actionable measurements, that will develop long-term customer relationships and increase brand awareness.

  • Operational & conceptional excellence is your passion: Focus on creative conception, optimization and implementation of mailing automations of the entire Conversion-, After Sales- & Reactivation-Funnel
  • Entrepreneurial mindset & tech savvy: Build our CRM strategy from scratch by analyzing customer activities and implementing an innovative CRM approach
  • Be driven by numbers: Continuously monitor KPIs such as Customer Lifetime Value and Customer Loyalty in order to convert analytical insights into concepts and recommendations
  • Focus on our customers: Evaluate the needs of our customers and analyze purchase decision processes of both new and existing customers
  • Be supportive: Work closely together with our Country Managers & C-Level to develop and constantly optimize international mailing automations


  • You have successfully completed your university studies
  • You have 4+ years of previous experience in CRM or other customer-centric marketing functions
  • You have very good knowledge of CRM tools and campaign builders
  • You have a lot of creativity - you know what moves our customers and are able to grasp suitable content for our target group
  • You are data-driven with the ability to design new analyses and turn them into recommendations on campaign optimizations
  • Your entrepreneurial way of thinking shapes the way you work - successes and failures motivate you for the extra mile
  • You are fluent in German and in English


  • A once in a lifetime opportunity to be part of the team that makes the world a happier and healthier place
  • A challenging work environment where something new happens every day - Boredom doesn't get a look in here! 
  • A great international team of experts to inspire and support you
  • Plenty of room for personal growth, professional development and high impact
  • The whole variety of our products to pick up from our kitchen shelves

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Please provide us your complete application, including CV and a short cover letter.

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