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Senior Demand Generation Manager (m/w)

Wer sucht NavVis
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As the Senior Demand Generation Marketing Manager (m/w) 

at NavVis in Munich, you will lead all aspects of our demand generation efforts and help build a world-class demand generation machine that creates qualified leads, product adoption, producing predictable volume and quality of new pipeline that ultimately converts into sales revenue. You will execute multi-channel programs that drive high-converting leads for the Global Sales team, helping them achieve their quotas and pipeline targets.


YOU WILL WORK ON:

  • Develop NavVis’ B2B marketing programs across inbound, email, events, social and advertising within a global demand generation plan.
  • Collaborate with Field & Product Marketing to develop a content plan and editorial calendar that supports the campaign life cycle at each stage of a buyer’s journey.
  • Create effective demand generation channel setup such as landing pages, email and display ads.
  • Create campaign packages that can be leveraged and quickly executed by global counterparts.
  • Implement a flawless marketing automation lead-flows triggered across different website touch-points.
  • Support the global events team in leveraging channels to promote participation and drive registration.
  • Investigate new demand generation tactics to drive greater effectiveness and efficiency and evolve the marketing tech stack overtime.
  • Report on results to senior management, ultimately becoming the Demand Generation go-to-person company-wide.


YOU HAVE:

  • 5-7+ years of professional experience at B2B company (preferably in enterprise SaaS) with vast majority of that in digital marketing and analytics.
  • Expert knowledge of marketing and automation tools with demonstrated hand-on experience with Hubspot and/or Marketo.
  • Exceptional ROI-tracking skills, able to prove what is ­ or isn’t ­ working from a campaign and channel perspective. 
  • Significant experience with executing campaign logistics and reporting data from web analytics, CMS and CRM systems.
  • A passion for owning the process of testing, analyzing and iterating to optimize conversions and A/B and multivariate testing programs.
  • Excellent written and oral English communication skills.


YOU ARE:

  • You thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven and enthusiastic.
  • You believe in the psychology of marketing, i.e. getting into the headspace and the mindset of the person you are targeting.
  • You love to dig into results and figure out why something worked.
  • You have a mind for the granular, getting tactics done and for the grand, always mindful of the big picture.
  • You truly enjoy enabling the rest of your marketing colleagues in launching great campaigns to the market.


WE WILL BE THRILLED IF YOU HAVE:

  • People management experience is a big plus.
  • HTML / CSS knowledge is highly appreciated.
  • Experience managing third-party vendors/agencies to have the perfect marketing tech stack up and running.

Auf diesen Job bewerben

Interested?

Apply fast and easy on our career page or position@navvis.com. We are a startup, so our promise is to get back to you fast.

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