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Team Lead Social Media (m/f)

Wer sucht DFL Digital Sports GmbH
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You have gained considerable experience in the field of social media? You know how to successfully develop strategies for diverse online platforms and how to trigger standing ovations among the football-loving audience? If you have a creative mind and a good eye for detail, then you may be the right team captain for our social media team. 

For our office in Cologne, we are looking for you to start at the next possible date as

Team Lead Social Media (m/f)

Full time | Initially based 2-year-contract

Your duties on the field

As Team Lead Social Media (m/f), your highly-developed affinity for social media and viral marketing will enable you to convey the world of the Bundesliga to an international market and turn interested parties into fans.

  • Lead and develop the Bundesliga's social media team (both FTEs and freelancers) and work together with local agencies in key target markets
  • Oversee social strategy across the range of existing/new social media platforms, as well as day to day operations within the team
  • Ensure content mix and tone of voice is aligned with the digital vision, core values and key brand messaging
  • Work with other internal verticals (video, web, central planning) to devise effective narratives and evolve innovative, engaging content formats
  • Analyse all data sources to define the direction of content across multiple regions
  • Educate the wider editorial team on social media best practices and trends
  • Function as the primary social media point of contact for internal and external stakeholders
  • Utilise social media to support the wider business, devising compelling editorial and partner campaigns
  • Create a highly engaged global community, connecting the Bundesliga with all fans
  • Oversee paid marketing activities: platform(s) strategy, planning, programme/campaign development, stakeholder management/reporting


As Team Lead Social Media (m/f), your gym bag should contain

  • Several years' experience in social media, preferably in the field of sport and/or media
  • Expertise in the area of social media, resulting in tangible results
  • First-rate English language skills, knowledge of German is an asset
  • Hands-on experience in planning and administering paid media for both fan growth and content boosting
  • Creative at heart: a storyteller, able to communicate a wide range of editorial output, engaging with a number of different regions
  • Strong understanding of visuals, design and brand, good track record of working with both internal and external creatives
  • Strategic knowledge about how to best use social platforms to engage on a high level
  • Deep understanding of how to use analytics to drive decision making
  • Proven track record of leadership within a team, able to motivate and guide direct reports
  • Team player with a high sense of responsibility and assertiveness
  • Thorough knowledge of sport, especially football


What we offer you

  • The opportunity to work in an international and motivated team where you can bring in your own ideas
  • A wide range of interesting tasks in a growing industry
  • Relocation service for international employees
  • Modern IT equipment in a bright, inviting office to ensure a great work environment
  • Various on-the-job and off-the-job training offerings
  • Low-priced parking options and a very good connection to public transport
  • A mobile phone that you can also use privately for a small fee
  • Fun team events to celebrate our success as a team
  • We take good care of you with fresh fruit, coffee and water on the house


About DFL Digital Sports

Production of media content is the main role of DFL Digital Sports GmbH. With its headquarters in Cologne, DFL Digital Sports GmbH - a fully-owned subsidiary of DFL Deutsche Fußball Liga GmbH - creates media content on its behalf and implements its operational content output via various technologies. Production of content for international markets and in-house websites such as bundesliga.de also forms part of the work of this business unit.

Auf diesen Job bewerben

Sounds like you are the right person for our team?

If you are a highly motivated team player and social media expert who is passionate about football, then get off the bench and apply as our new Team Lead Social Media (m/f) today by clicking on the 'Apply' button! We are looking forward to meeting you!

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